Color Riche Color Riche Intense Volume Matte Batom 480 Plum Dominant​

[This review was collected as part of a promotion.] I absolutely love the smooth, creamy formula of this lipstick which glides on effortlessly with zero dragging. The intense pigmentation offers full coverage in just one one swipe and has the most beautiful velvet matte finish. Unlike the majority of matte lipsticks I've tried in the past, this one is totally different in that it feels incredibly hydrating and comfortable thanks to the inclusion of Hyaluronic Acid. The formula is not transfer proof but I did mange to get a good four hours wear time before I had to retouch. The lipstick didn't bleed, crumble, or feel uncomfortable the entire time which again, is very impressive for a matte finish lipstick. That said, you are able to make the lipstick transfer proof which increases the longevity by simply blotting with a tissue and gently patting on some translucent powder - the pigmentation is so strong that the gorgeous vampy shade is not affected by a light dusting of setting powder. I really liked the light, sweet fragrance which wasn't overpowering at all and dissipated shortly after application while the sleek, soft touch black packaging with gold accent looks extremely boujee. Overall I have nothing bad to say about this product and I can't recommend it highly enough.

[This review was collected as part of a promotion.] Impressed by the durability of the lipstick, the colour was still there at the end of the day. The Lipstick has fantastic moisturising properties. The colour is a deep plum which is true to its stated colour. The Lipstick was easy to apply and went on smoothly. The Logo at the tip of the lipstick gives a sense of luxury. The case of the lipstick is a soft matt black material and is very tactile, which is offset by the gold L’Oreal collar. Overall a fantastic lipstick which I will enjoy wearing.

[This review was collected as part of a promotion.] This lipstick is perfect for winter, the plum colour is a definite must have for this season and with the colder weather often drying my lips out, this is great at really moisturising them and not having to keep to plain lip balms - so brilliant for a dash of colour. It also looks good, has an embossed logo on the top of the lipstick itself and is small and sleek enough to put in my small bag.

[This review was collected as part of a promotion.] Loved the look of the packaging and, was looking forward to trying. This lipstick goes on easily to create a deep, long lasting colour. Even after drinking and eating, it doesn’t budge! The reason I didn’t give 5 stars was because I found it difficult to remove and, could still see it stained the next morning. A bit of lip balm and, it looked like a new colour so, not all bad!

[This review was collected as part of a promotion.] From beginning like the look of this lipsticks. Nice and long. I have 480 colour. Very dark and intence. But if apply on dry lips it is too dry. Not easy to apply fast. Yes it give nice matte effect. But too dry. It leaves a marks on skin,clothes. Easy to remove from lips with just water and paper tissue. After food need to be renewed.

[This review was collected as part of a promotion.] Plum is my favourite lipstick shade for dramatic effect and this Color Riche Intense Volume stick in 480 Plum Dominant Matte is fabulous. The presentation is so elegant it oozes quality from the texture of the casing right down to the little embossed logo on the stick. I almost didnt want to try it. Go treat yourself.

[This review was collected as part of a promotion.] Colour is truest plum shade I’ve ever found. The taper to the shape of the stick meant smooth and easy application fitting the contours of my Cupid’s bow and full lips without me needing a lip brush or multiple tries to get colour payoff. Colour lasted all day through talking, drinking cold and hot drinks and eating.

[This review was collected as part of a promotion.] The case of the lipstick is a lovely matte black and it looks very sleek. I got the Plum Dominant colour, which is really good, it's quite dark and very intense. It is a matte lipstick but I did not find it drying and it lasted quite a while with only a little bit of transfer.